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Sign Making Equipment from Gravograph-New HermesSign making equipment from Gravograph offers you flexible, innovative solutions. Now, becoming a sign maker is easier than you think! Do you see opportunity to grow your business by making signs? If you do, you are not alone. The signage industry has been expanding for the past decade, with accessible commercial signage growing much faster than almost all other segments in the sign market. If you have engraving expertise, you could take advantage of this expanding market. Seven Ingredients to Grow Your Sign BusinessUnderstand the knowledge, capabilities, and collateral materials that, if developed, will act as a springboard for sales into the signage market. If your company is committed to growth in signage, here are seven ingredients for successful growth:
The following provides key information for each of the seven ingredients for growth: 1. Gain a basic understanding of accessibility laws for signage. Keep in mind that it’s easier to design compliant signage from the start than to make an existing sign compliant. If you work with a designer, make sure he or she is aware of the requirements of the law at the beginning of the project, to help avoid surprises later. 2. Develop your sign production capabilities using your Gravograph-New Hermes sign making equipment. With your Gravograph engraving machine and Gravostyle software, you can create interior commercial signs that meet the most demanding aesthetic standards. Applied letters, inlay letters, reverse engraving, and other techniques are easy with your Gravostyle system. As accessible signage laws require tactile text and Braille, your Gravograph equipment is more than ready for the challenge. The Raster™ Method of Braille enables you to create Braille text on signs made of acrylic, glass, metal, or nearly any sign material you can imagine. 3. Create sign samples and collateral materials. Because architects, designers, and facility owners might be accustomed to other sign-making methods, your customers will expect to see what your products look like. Sign buyers will primarily be interested in function, budget, and aesthetics (how well the signage compliments the building’s interior design image). However, there are likely to be other ‘hot-buttons’ such as turnaround time, maintenance, upkeep, and vandal resistance to consider when creating your examples and promotional literature. Understand the advantages of mechanically attaching signs to the wall so they can be easily removed when sign information changes. A sign frame can pay for itself in long-term maintenance savings while adding a finished look to the sign. 4. Know who makes purchasing decisions and understand their concerns. Signage decisions are typically made by one or more of the following players: Players and Typical Concerns
Occasionally building contractors may play a role too. Now, in any situation, the trick is to discover just who is involved in the decision and their key concerns. There may be just one decision-maker or there could be several. As you can imagine, your job will be to help them understand just how your product offering meets each of their needs. 5. Understand the basics of graphic design. Depending on the requirements of your signage accessibility laws, fonts, letter size, letter spacing, and line spacing might be restricted. As the sign maker, you can guide designers in making signs that look good and yet comply with accessibility regulations. 6. Learn to speak the language of architects with regard to signage. Architects frequently use the term “wayfinding” to describe signage systems in buildings or on a campus. Wayfinding is simply the process of guiding a person to their destination; helping them “find their way”. A good wayfinding system will gradually narrow its focus, from the grounds, to the building, to the wing, and finally to the desired room. A few key elements such as Braille, pictograms, and simple, clean text make sure that everyone, including sight-impaired people, can follow this path. The key to a wayfinding system is the word “system.” If a pictogram looks a certain way in the parking lot, it should look the same on the third floor. Braille should be in the same place on every sign. Simple conventions like this can make the difference between happy visitors and lost visitors (or happy clients and lost sales). Of course, the signage has to look good, too. It is becoming common practice for an architect and an interior designer to work together with a sign supplier to create signs that fit the building’s aesthetics. Accessible signage does not have to be ugly, boring, or seen as a necessary evil. It can blend seamlessly with the architecture of the building and the designer’s vision. Finally, when the $40 million construction project is finished, you see the flooring, walls, furnishings and signage. The quality the quality of the signage is integral to the image of the facility. 7. Develop and execute a marketing and plan. This too, can be a very simple and straight-forward process. We recommend you think about this in a few basic phases:
Gravograph New Hermes machines used most often for Small, Large, and ADA signs: Rotary Solutions: Vinyl Solutions: Laser Solutions: Braille Solutions: Below are materials used most often in making signs: Metals: Here are accessories used most often for creating signage: Contact UsTo find out more about Gravograph Sign Making Equipment, please contact us. |
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